Nike Hyperdunk //That Ain’t Right Pack

January 16, 2009 by hoopsteraka  
Filed under Industry Features

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During the summer as Nike began to promote the innovative Nike Hyperdunk there were several ads featuring defenders getting dunked on with typical basketball ‘trash talk’ written across the image. “Some of these ads were considered of poor taste and even homophobic”.  The ads were created by Portland’s Weiden+Kennedy Agency ( who are now looking for team members) and were immediately removed from the campaign. And now Nike shows its sense of humor as they create a Hyperdunk pack featuring the same punchline from the controversial ad on the sole.  Pics via SN. These are now available at NikeStore.com

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