This is something crazy to think about, if Nike had not found their Michael Jordan what would have happened. I guess somethings are just meant to happen the way they do, I am not sure Adidas could’ve handled Michael Jordan. But in this interview clip with Mr.Jordan, he explains how he never wore Nike’s before signing a contract to them and how he always liked Adidas but negotiations failed when it came to endorsement and contract time. Nike then stepped up to the plate and put Jordan on before he played an NBA game.
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Adidas would not have been able to keep JB alive as long as Nike has, and mabe the Jordan would not have even been as popular today and even back then.